Thursday, June 27, 2013

''Biased business rankings are better than none ''

By Viktoria Dendrinou
LONDON, June 25 (Reuters Breakingviews) - National rankings can be a bit like beauty pageants. Participants try to do well, winners get some rewards, and observers have a good time. But, as a panel reviewing the World Bank’s “Doing Business” report pointed out this week, the aggregate rankings are faulty. The panel said the international institution should drop the Ease of Doing Business index.

The system is simple enough. The World Bank aggregates 10 indicators for 183 countries. They range from starting a business to registering property and enforcing contracts. The result is a popular index, which offers a trustworthy source, straightforward methodology and the appeal of a clear list from 1 to 183.

The results are helpful. Voters and lenders react favourably to upward moves, and companies use the list as a rule of thumb to help with investment decisions. Leaders of countries which score badly are inspired to improve.

But the panel, commissioned by World Bank President Jim Yong Kim, is right about the flaws. The index blindly favours lower tax and less regulation. It focuses on the quantity of legislation rather than the quality or the standard of enforcement. Moreover, the weighting of indicators is arbitrary, and the pooling of developed and developing countries is inevitably misleading. The challenges of doing business are great in both Rwanda (ranking 52) and Luxembourg (56) but they are very different.

Still, in this case the best is the enemy of the good. The desire to move up unreliable rankings boosts policymakers’ will to make reforms. Even if some of them do little or do harm, the overall effect is good for business.

What’s more, the rankings help shed light on the rest of the report, including the – more useful - analysis of individual criteria. Naming and shaming individual countries often makes headlines, upping public pressure to act on specific reforms.

The panel unsurprisingly suggests improving the transparency and methodology of the report. Fair enough. But the rankings should stay, perhaps with a warning to take them with a pinch of salt. Scrapping them could send the report, and the useful reforms it promotes, into obscurity.

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