''Pay models are becoming an important
part of the business of digital news, as legacy revenues continue to
erode, and digital advertising revenues increasingly go to large
technology companies like Google and Facebook who are able to offer
advertisers unduplicated reach, targeted advertising, and low rates. In
most countries, it is still only a minority of news lovers who pay for
online news (Newman et al 2016). But more and more news organisations
are implementing pay models and some, including both newspapers and
digital-born news media, have built impressive subscriber bases
(Mediabriefing 2017).
The purpose
of this RISJ factsheet is to present an overview of the diffusion of
different forms of pay models (freemium, metered paywalls, hard
paywalls) across a sample of various kinds of news organisations
(broadcasters, digital-born, news magazines, and newspapers) in six
different European markets (Finland, France, Germany, Italy, Poland, and
the United Kingdom)..''
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